Eric is CMO at CallMiner, the global leader in conversation analytics that drives business performance improvement powered by artificial intelligence and machine learning.
With over 20 years of technology and consumer product marketing experience, Eric brings a wealth of knowledge to the B2B stage– including his approach to ABM.
Prior to joining the CallMiner team, Eric served as VP of Brand & Digital Marketing at Acquia, where he led brand development, creative services, website operations, editorial, and demand generation. Prior to Acquia, Eric held leadership positions at MullenLowe Group and The Martin Agency, where he partnered with a number of top B2C and B2B brands including Google, Microsoft, Intel, GEICO, Walmart, P&G, Pizza Hut, Acura, Royal Caribbean, and Hyatt.
Episode Summary
When a B2B organization is having a great quarter, life is grand! But when the quarter isn’t going to plan, the office can turn into the ‘hunger games’ real quick as departments start pointing fingers on who is to blame for the weak pipeline.
On this episode of Radically Transparent, presented by Okotpost, Eric opens up about why pipeline is keeping him up at night, what it took to get CallMiner’s account based marketing (ABM) strategy off the ground and how it actually strengthened the relationship between sales and marketing holding both accountable for revenue growth.
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