What do you know about the scarcity principle?
If you're in marketing, you should know a lot about it.
It's the notion that if your products and services are in short supply, there will be greater demand for them.
Perhaps triggered by the fear of missing out, if consumers think there is only so much of something available, they're more likely to want it.
How can you use the scarcity principle to your advantage? #Marketing #SocialMedia #Sales #MarketingLife
P.S. Thanks to a ridiculously awesome post written by Sophia Bernazzani Barron on the Hubspot blog (which you can read here...https://blog.hubspot.com/marketing/the-scarcity-principle) for inspiring this video and message of mine.
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!
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