Mikael Westerling & Sujoy Roy on esports betting bolstered by data | ESI Focus: Data in Esports #3

As esports betting continues to grow, the need to acquire data efficiency has become crucial. The data collection that powers esports and traditional sports bookmakers are vastly different, but we have been seeing a growing trend of traditional sports bookmakers offering esports wagering options to their services.

On this week’s episode, we are joined by GRID Esports' VP of Business Development, Mikael Westerling, and Midnite's Marketing Director Sujoy Roy to discuss discuss why esports data is important to bookmakers, both traditional and esports-specific. Moreover, the discussion also goes in-depth about how betting companies utilise esports data and how the process differs from traditional sports.

This is the third episode in ESI Focus’s series on Data in Esports, presented by GRID Esports.

TIMESTAMPS:
00:00 - Episode introduction
01:14 - Sujoy's introduction
01:59 - Mikael's introduction
03:48 - The popularity of esports betting
07:52 - Esports betting's effect on esports data solutions
10:35 - GRID's implementation of betting in esports broadcasts
12:43 - The importance of data solutions development on esports betting
14:30 - The adaptability of esports data for betting odds
16:34 - Data collection: esports vs. traditional sports
19:16 - Esports Data collection as the Wild West
20:40 - Integrity in esports betting
22:52 - Due diligence in esports tournaments and broadcasts
26:18 - Differences between esports clients and traditional sports clients
28:33 - Innovation driven by data
30:28 - The future of in-play betting
32:45 - Fantasy & point-generation esports betting
35:54 - Gaming and betting innovation
37:50 - Monetisation of esports audiences through experiences
39:06 - Prevalent esports betting markets in the near future
42:02 - Episode conclusion

#esportsdata #esportsbetting #midnite

//Host: Tom Daniels - https://twitter.com/thetomdaniels
//Producer: Kerry Waananen - https://twitter.com/haekafae

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