Steal K POP Tips for Growing a Fanbase (MAMAMOO Case Study)

Are you a dedicated K-Pop fan? And have you ever stopped to wonder why you became one?

In search of an answer, in this week's video I decided to take a look at one of the biggest female groups right now, MAMAMOO. Through analyzing some of their most recent marketing strategies and album release campaigns, I must say I found myself impressed!

WHO AM I:
Hi, I’m Amber! I'm a music marketer. I’m the former SVP of Strategy at Downtown Records and have worked with Spotify, YouTube Music, Mura Masa, Smino, Atlantic, and Interscope Records. What I know from coaching early-stage musicians is that great songs with a bad plan fail.
On this channel, I explore the business of making artists breakthrough. And how independent artists can use these strategies to build a sustainable career.

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GET IN TOUCH: If you’d like to chat, HMU. Dm’ing me @deepcuts.co on Instagram is the quickest way to get a response.

Music marketingMusic marketing 2021Social media marketing