While some believe in the benefits of localisation, others feel that market diversification is the best route to success in 2021.
Experts are warning that limiting your market to one country or region may reduce your sales, especially if your base market is a small portion of the global market.
To ensure a successful export strategy it is imperative that you export to the ‘right’ locations and international market research is crucial in driving your overseas market selection and decision making.
Ultimately, selling to a new market without the right information can cost time and money.
Hosted by Claire Snowdon, of Snowdon Consulting Ltd, this webinar covered
The benefits/ importance of good market research
How to determine your best places to export to
Market selection criteria
Details of resources available to help compare countries
What strategic decisions to consider, such as pricing, routes to market, target audiences, regulations, promotion, etc
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